The internet now allows companies to sell their goods and services to consumers all over the world, but it is essential to have a reliable and easy-to-use credit card processing platform so shoppers have the best possible experience when making a purchase. On the surface, it may seem that all credit card processors are the same, but each one will provide a different level of benefits. The following is a look those that will improve the online shopping experience and how they keep customers coming back for more.
Saved Payment Options
It is annoying to enter a credit card number, expiration date, and security code each time a consumer wants to make a purchase, and most credit card processing systems now provide consumers with the option of creating an account that allows them to save their payment method. Most systems do require a user to enter the security number of the card if they are shipping an order to a new address.
It is crucial to keep credit card information safe, and a credit card processor should incorporate a variety of security protocols to prevent a breach. In addition to safeguarding client information, security measures also prevent a business from encountering a public relations nightmare. Be sure a processing company uses the latest encryption technology and advanced 3D authentication to help stop fraudulent activity.
Reward Program Tracking
Customers love rewards, and a credit card software suite that offers a loyalty program will track purchase information and help consumers earn rewards that are available for use on future purchases. Not only does this allow customers to feel appreciated, but it is an excellent way to keep them coming back for more. Be sure the software suite allows the manager to alter the terms of loyalty program so that it will meet the needs of businesses and their customers.
When a business owner is looking for ways to increase the customer base, they should consider upgrading the credit card processing suite being used. The team at BlueSnap offers a vast array of software options and processing tiers so any size business will find a solution that will meet their needs. Visit their site to learn more and sign up for a free trial today.